Apr 20, 2022
In General Discussions
Micro goals such as new members or brochure Telemarketing Lists requests are more practical. In addition, I see in practice that advertisers assess their marketing channels without taking all costs into account. You need to compare your Telemarketing Lists marketing costs with your conversion to determine the success of your online marketing channels. I also see that advertisers steer on CPA/ROAS without linking a goal to it. Without objectives, you can of course never determine whether a marketing channel has been successful or not. Effective step-by-step plan What is a practical method for determining the success of Telemarketing Lists your marketing channels? In this article, I'll discuss three steps to Telemarketing Lists determine the true success of your online marketing: Measure your marketing costs Measure your marketing goals Use marketing objectives In short: what do you need to Telemarketing Lists determine the success of your online marketing? Step 1. Measure your marketing costs The Google Ads costs are easily available in Google Analytics, via an automatic link. For non-Google Ads campaigns, this is a different story. Google Analytics does not have an automatic link with the campaign statistics of Bing, Facebook, LinkedIn and Marktplaats. You have to put these campaign statistics, including the Telemarketing Lists advertising costs, in Google Analytics yourself. In practice, I come across few parties who Telemarketing Lists put their campaign statistics in Google Analytics. That is unwise, as you cannot determine the true success of your marketing channel that way. You only measure your conversions, users and conversion percentage. Conversions also come with a price. That is why you should in any Telemarketing Lists case measure the advertising costs. This way you can measure the CPA of not only Google Ads, but also of other paid channels such as Facebook or Marktplaats: Screenshot of the CPC of Google and Marktplaats in Google Analytics. Additional Tips First of all, start by importing the advertising Telemarketing Lists costs for channels such as Facebook, LinkedIn and Marktplaats.