Jul 02, 2022
In General Discussions
Rants and raves Robert's Comment: Anyone who says that creating original content is a dying art needs to pay close attention to a fascinating emerging trend. A new article phone number list on Business-Standard.com talks about the voracious content behemoth Netflix has become and how its appetite phone number list for original content is causing tensions to escalate in Hollywood. According to the article, Netflix's spending phone number list on original and acquired programming this year is expected to be more than $6 billion, more than double what HBO spends. This stat blew Robert away, and he believes the opportunity it opens up phone number list for content creators – and investors – is significant. Robert's rave: After recently blasting an ad tech story that no one else seemed to tackle, Robert was thrilled to find a post on Doc Searls' Harvard University blog that really comes close. The phone number list post argues that brands need to break away from ad tech because although they think they're buying online ads, they're actually paying phone number list to chase eyeballs. He does a great job of guiding readers through all the issues we've talked about, and more. Joe's Comment: One of my favorite ICC sessions is the phone number list one I just moderated. Buddy Scalera and Matthew Balogh from The Medicines Company gave a very interesting talk on how content engineers and content strategists can ideally work together phone number list to effectively manage complex digital workflows across multiple channels and systems. If you plan to take your game from content marketer to effective strategist, you'll need a clear understanding phone number list of the six considerations that Buddy and Matt discussed. This former marketing example phone number list of the week This week's example has a real international flair, coming to us through a fan in Australia and focusing on podcast content created by a UK-based restaurant chain that serves American blues music alongside its Texas-style grilled meats. The phone number list Blues Kitchen Podcast is a weekly show that features blues music and talks with some phone number list of the genre's biggest artists, including George Clinton, Gabriel Roth, The Black Crows and many more. The phone number list podcast, which has been booming for several years, has amassed over 400,000 subscribers; it also regularly hits the top spots on alternative radio charts in the UK - and the US for that matter, it also holds the current record for the world's longest musical jam – a 50-hour session that took place in 2014 to celebrate its fifth anniversary. It's simply an amazing example phone number list of a restaurant brand, a music brand, and a content brand all rolled into one.