Jul 30, 2022
In General Discussions
On Double Eleven in 2018, a "final live broadcast" performance time was reserved for Ma Yun and "lipstick brother" Li Jiaqi. Li Jiaqi finally won the live broadcast PK with 320,000 products and 67 million sales. At that time, his Taobao fans were less than 1 million, and now it has soared to 5.6 million, which is close to Wei Ya's 6 million. A few months later, Wei Ya deliberately planned to go to South Korea to do a beauty live broadcast, handing over a transcript of 850,000 orders phone number list and 100 million sales. At the same time, Kuaishou, Douyin and other short video platforms also have head anchors such as "Sanda Brother", Simba 818, "Zhengshan Beef Brother" who can sell over 100 million a day. According to the "2018 China Internet Celebrity Economic Development Insight Report", as of April last year, the number of Internet celebrity fans reached 588 million, and the scale of the Internet celebrity economy for the whole year will exceed 2 trillion. Therefore, it is not difficult to understand when more than half of the post-95s will target their future career choices at anchors and internet celebrities. However, on the one hand, the prosperity of the industry promoted by the era of national Internet celebrities, on the other hand, is the slightly depressed Internet economy and entrepreneurial atmosphere. The contrast between the two status quo makes us have to worry about whether this occupational trend hides inestimable hidden losses. Internet celebrity saturation and Internet talent gap From Weibo to Douyu, Huya to Kuaishou and Douyin, the trend of Internet social networking, live broadcast or short video is one after another, and the industry structure has changed again and again, and the only constant is probably the continuous scale of Internet celebrities. increase.