Apr 10, 2022
In General Discussions
so I couldn't help but keep talking about it, so I slowly connected the elderly, holiday gifts and melatonin in my heart. Another tricky application is to stimulate generalization . For example, when coca-cola first entered China, anyone who saw these letters would be confused, but when translated into Chinese names, it was translated into Coca-Cola, and the meaningless syllables and The matching of meaningful words (Coca, Le) is beneficial to both communication and association, and it has also become a classic case of brand name translation. But I guess they broke their heads and couldn't figure out that this thing is now called Fat House Happy Water. It is also more common to use conditioned stimuli (an advertisement that associates a product with another positive stimulus , such as upbeat music) paired with unconditioned stimuli . This collocation should pay attention to the order, which will affect the learning effect. Usually, the conditioned stimulus is performed first, followed by the text message service unconditioned stimulus. Therefore, the video or audio advertisements we usually see are after a plot or audio-visual screen, and finally display the product name or brand name, which is also based on this theory. Repetition and harmonic generalization are both effective ways to establish classical conditioning, but they also have limits. For example, there are experiments (no source found) to demonstrate that it is best for advertisements to reach consumers 3 times , so when measuring the effect of TV advertisements, reach (reach 1 time) and reach3+ (reach 3 times) are two very important factors. important indicators. 1st time to cause awareness and feeling of the product. The 2nd time, cause the psychological connection between consumers and products. 3rd time, remind consumers of the benefits of the product However, if the number of touches is too large, it is easy to cause advertising fatigue , and in some cases, it may even have the opposite effect. For example, too many advertising touches may lead to reverse psychology (“There must be a problem with advertising so desperately”).