The second type is a problem to be considered in the category email list operation of new media. The editorials and videos that I worked so hard to write every day were sent to the self-media, and the exposure was also gained, but there was no conversion, which was a big blow. of. If the exposure is available, it means that the quality of the content is qualified. If it is not qualified, it will not be recommended. There is no problem with the category email list quality, but the conversion is not high.

The reason may be caused by the poor conversion path category email list and inaccurate target users - the content published by the media is not like the effect advertisement, which can be directly converted by the landing page. We-media conversion is a cross-platform conversion. If you sell melon seeds and write articles or videos that are delicious, users need to jump to the e-commerce platform for conversion. If this link is not in place, such as the e-commerce platform category email list cannot retrieve the product, the conversion will naturally be very low.

It is common for inaccurate target users. I posted a category email list post on Sohu.com that had almost nothing to do with the company’s business. The number of readings was close to 100,000. Of course, there was no conversion at the last point. I have to reflect on this. Sometimes it is not the reading volume. The higher the better. It is difficult to grasp the accuracy of fans and the amount of exposure. It is necessary to constantly test the content direction, find the category email list critical point, and multiply the exposure by the maximum conversion rate.