According to Business Insider, native ads will account for 74% of digital ad spending by 2021. As sponsored content, native advertising is a paid medium mixed with editorial content.
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The purpose of native advertising is to facilitate the advertiser’s service while providing some value to the audience. Due to their nature, native ads are not intrusive at all. In fact, in some cases, it doesn't even look like an ad.
With native advertising across a multi-site network, you can earn a solid and steady income for your media business. Latest Mailing Database Most publishers revealed that native advertising accounted for 10% of their total revenue, while a small percentage of publishers completely relied on native advertising.
When you choose a local advertising partner, make sure their value is relevant to you and your target audience.
Regarding the business model itself, you have to be oriented towards the web of sites. However, you also need to pay attention to your audience. Integrity is everything, and you can't sacrifice your company's reputation, no matter how much your brand offers. If someone provides you with a lot of controversial content, you need to decline and seek cooperation elsewhere.
In short, native ads can be extremely profitable for publishers. However, you need to ensure that content across the web is also beneficial to your readers and advertisers.